Ecommerce platforms compared — Shopify vs BigCommerce vs Wix vs Finqu

Choosing an ecommerce platform is a decision that affects your costs, operations, and growth for years. While many platforms promise everything, the real differences appear once you start selling, scaling, and managing complexity.

In this comparison, we look at four ecommerce platforms — Shopify, BigCommerce, Wix, and Finqu — and evaluate them based on real-world merchant needs in 2026.

Platforms included in this comparison

• Shopify — popular, app-driven ecommerce platform
• BigCommerce — feature-rich platform for larger catalogs
• Wix — website builder with ecommerce features
• Finqu — modern, unified commerce platform built for growth

Comparison criteria (what actually matters)

This comparison focuses on the areas that most impact long-term success:

• Ease of use and setup
• Built-in features vs add-ons
• Pricing model and scalability
• Checkout and payments
• Unified commerce readiness
• Long-term operational complexity

Ease of use and store setup

Platform — Setup experience

• Shopify — Very easy, fast launch
• BigCommerce — Moderate, more complex
• Wix — Very easy, design-first
• Finqu — Very easy, automation-driven

Why Finqu stands out:
Finqu uses automation to handle much of the initial setup, allowing merchants to create an online store in minutes without technical decisions or app hunting.

Built-in features vs add-ons

Platform — Core functionality

• Shopify — Many essentials via paid apps

• BigCommerce — Many features built-in

• Wix — Basic ecommerce features

• Finqu — All core features included by default

‍Why this matters:
Platforms that rely heavily on add-ons increase costs, complexity, and maintenance. Finqu focuses on including what merchants actually need — without forcing app dependencies.

Pricing models and long-term cost

Platform — Pricing approach

• Shopify — Monthly fee + app costs + potential transaction fees

• BigCommerce — Tiered pricing with revenue limits

• Wix — Low entry cost, very limited scalability

• Finqu — Monthly pricing from $29/month

‍Why Finqu wins here:
Finqu’s pricing is transparent and predictable. Growth doesn’t increase platform fees, making it easier to scale profitably.

Checkout and payment flexibility

Platform — Checkout experience

• Shopify — Strong, app-enhanced

• BigCommerce — Strong, built-in

• Wix — Basic

• Finqu — Built-in, flexible, and conversion-focused

Finqu includes a modern checkout experience with support for multiple payment methods — without plugins or additional setup.

Unified commerce readiness

This is where the difference becomes clear.

Platform — Unified commerce

• Shopify — Integration-based

• BigCommerce — Partial

• Wix — Limited

• Finqu — Built for unified commerce

Finqu advantage:
Inventory, checkout, customer data, and analytics live in one system. No syncing, no data silos, no patchwork architecture.

Scalability and future growth

Platform — Scaling experience

• Shopify — Scales with apps and cost

• BigCommerce — Scales well, higher complexity

• Wix — Limited

• Finqu — Scales cleanly without added friction

Finqu is designed for merchants who want to grow without constantly rethinking their platform, pricing, or architecture.

Which ecommerce platform is best for you?

Choosing a platform isn’t just about features — it’s about how easily you can grow over time. This becomes clearer when you look at the full process of how to create an online store that’s built for scalability.

Choose Shopify if:

• You want a large app ecosystem
• You’re comfortable managing add-ons
• You don’t mind increasing costs as you grow

Choose BigCommerce if:

• You have a large product catalog
• You need advanced features from day one
• You’re ready for a steeper learning curve

Choose Wix if:

• You’re selling a small number of products
• Design is more important than scalability
• Ecommerce is not your core business

Choose Finqu if:

• You want to launch fast and grow without complexity
• You value transparent pricing
• You want built-in checkout, inventory, and analytics
• You believe unified commerce is the future

Final verdict

All four platforms can power an online store — but they are built for different stages and ambitions.

For merchants who want to avoid platform friction and build a future-ready business, Finqu offers a clear strategic advantage.

See how a modern ecommerce platform compares in practice. Start a free trial or explore pricing — no commitment required.