Improve the shopping experience with custom product fields in e-commerce

Creating a great shopping experience is essential for every merchant. One of the biggest factors is how easily customers can find the right product — and whether they can access enough information to make a confident purchase decision.

When customers browse an online store, they don’t want to scroll through endless product lists one item at a time. That’s why many modern e-commerce stores rely on product filters. Filters allow customers to narrow down product listings based on specific attributes such as size, color, or other characteristics, making it significantly easier to find the right product.

Once a customer finds a potential match, the next crucial step is information. Beyond the product description and basic details, shoppers may want to know:

• the condition of the product
• whether it supports sustainable or eco-friendly practices
• what materials it is made from

If this information is missing or hard to find, it can directly impact conversion. For example, a customer looking for an environmentally friendly product may abandon the purchase if they can’t be sure it meets their expectations. On the other hand, when the information is clearly available and aligns with the customer’s needs, the likelihood of a sale increases significantly.

Add richer product information with custom fields in Finqu

In addition to standard product details such as weight, dimensions, and descriptions, Finqu allows you to add custom product fields. These fields can contain virtually any type of information and can also be used as criteria for product filters in your online store.

With custom fields, you can:

• provide customers with the exact information they need
• build powerful and relevant product filters
• improve product discoverability and usability

Custom fields are not only useful for customers. Merchants can also use them inside the admin panel to filter and manage products more efficiently, making it easy to create tailored product listings based on specific attributes.

Types of custom product fields

Currently, Finqu offers three types of custom fields, each designed for different use cases.

Number fields

Number fields are ideal for numeric product data such as yarn thickness, bolt size, weight, or capacity. These values can be used in range-based filters, allowing customers to filter products within specific numeric limits directly in the storefront.

Text fields

Text fields are designed for single, short values. The content can be anything and doesn’t have to represent a strict numerical or logical value.
Common use cases include:

• ecological status (e.g. “Eco-friendly”)
• energy class
• compatibility labels
• references to icons or images used in the store’s UI

Text fields can also simply act as a single data point that helps customers make faster decisions.

Rich text fields

For more detailed and versatile content, Finqu provides rich text fields. These can include formatted text, tables, images, and more. Rich text fields are perfect for:

• size charts
• ingredient or material lists
• detailed product specifications

Because of their flexible and complex content, rich text fields cannot be used as filters.

Build smarter stores with custom fields

Custom product fields unlock powerful possibilities when combined with Finqu’s theme customization options. Used creatively, they allow you to design clearer product pages, smarter filters, and a smoother shopping experience — all tailored to your customers’ needs.

You can find detailed instructions on using custom product fields in the Finqu Help Center. Merchants on the Pro plan can also contact our team directly, and we’ll help implement these improvements for you.

Start improving your online store today with custom product fields — and create a better shopping experience with Finqu.